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Josan García

Blog: El blog de la franquicia. Innovación, Estrategia y Opinión en Franquicia.

Blog: Blog de Gestión de Despachos de Abogados

Email: josan@g2a.es
Teléfono: 34934123213
Fax: 34933428010
Dirección: Gran Vía de Carles III, 86
Ciudad: Barcelona
Provincia: BARCELONA
Comunidad autónoma: CATALUÑA

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budgeting is crucial in a franchise expansion

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Budgeting is Crucial in a Franchise Expansion

Valoración: 4 Fecha:

... Why?. There are many reasons, but we can aproach the problem by considering two franchisor´s groups: 1.- For those who start franchising, their start decision to franchise is made based upon the fact that the business is franchisable, without any consideration being given to the following topic: How much money should I spend to achieve the franchisee number that I want or that is my breakhea... This is the principle cause of many start-up disasters. 2.- For those who already are in the market, they have a budget, but not an “Expansion budget”. There are an important number of topics which are necessary in considering a successful franchise Expansion. Where should I put the money in leads generation? Budgeting is Crucial in a Franchise Expansion,…do not forget that. Believe me or not it is dangerous Tags: growth , franchise , expansion , budget ...

The Amended FTC Franchise Rule

Valoración: 4 Fecha:

... The fundamental policy underlying the disclosure laws is to ensure that a prospective franchisee has enough material information about the franchisor and the franchise system to allow the person to make an informed decision in evaluating the franchise opportunity. The Amended Rule adopts in large part the “UFOC Guidelines” disclosure model, which most franchisors in the U.S. were previously using. The expansion of litigation disclosures under the Amended Rule is among the most significant changes for franchisors. In other words, franchisors should be prepared to disclose most lawsuits brought against franchisees. The disclosure of franchisor-initiated litigation is meant to cover a snapshot in time, and is not required to be updated. 4. The “large franchisee” exemption exempts from disclosure franchise sales to a franchisee who is (or who has a parent or an affiliate who is) an entity that has been in business for at least five years and has a net worth of at least $5 million. ...

Could Franchise Sales Process be modify sometimes?

Valoración: 4 Fecha:

... Always when I talk about franchise sales process, I insist about how much important is not to go out of the predeterminate process. be constant, do not fail and always follow the process. No matter how interesting is the new candidate, or if he doesn´t follow the track or if he is outside our profile candidate goal, in all that cases candidates deserves to be fired out of the selection process. Imagine for instance a Edge found manager that wants to invest in 4 franchise units to diversify their business and is willing to discuss about if there is a good idea that franchisor manage these franchise units. To be honest…I was wondering this morning if this is a good reason to exceptionally modify my franchise sales process, for something that is an opportunity that needs a different way to be treated. Of course is something to reflect, but in fact I have made my decision in less than a minute. This morning I have been flexible despite my franchise sales rules, but just for this time. ...

Conflict…? resale is an option

Valoración: 4 Fecha:

... So, one of the possible solutions in these cases is resale. It does not matter why the franchisee does not want to keep in the net ( it could be he does not like how we manage the net, but do not think only in negative things, it could be he wants to retire or he is simply too busy with other business, whatever…) in any case the fact is that he does not want to stay, and resale could be a solution. Obviously, resaling a franchise is different, the franchisee profile is probably different in this other case, the amount of the sale is different too, and we need a different track to convince him, overcoming the following questions: Why does the franchisee seller want to sell?,Is anything wrong? In any case, Is this going to be wrong with me too? The resale process is different, so you need different skills and abilities and different thoughts, if you do not have them, outsource the process entirely or part of it. …..As always is just and idea. ...

Escoger Franquicia bien:

Valoración: 4 Fecha:

... Then, each person has to look deep in themselves to understand if they are truly prepared to start a business…” “Cualquiera que busque una franquicia debería tomarse su tiempo, hablar con otros franquiciados ( o los principales), encontrar las claves del éxito de la enseña, y las cosas de esa enseña que llevan inevitablemente al fracaso. ...

Franquicias: ¿Hay sitio para todos?

Valoración: 4 Fecha:

... Sin embargo me trae a la memoria el post de hace un año y medio titulado Spanish Franchise Market: There is enough room for everybody? en el que ya apuntaba: “The problem for smallest (10, 20, 30 or 40 units) is that the situation is getting worse and worse, fewer clients and less money for them, and the danger of being caught by the big ones. Sitio para todos probablemente no hay, así que como apuntamos más o menos todos los que escribimos sobre esto, empieza a ser hora de comprender que el mejor sistema de expansión es la compra, fusión u absorción de otros cuyo tamaño y situación financiera permite una buena alianza, una salida digna del atolladero en el que están “atascados” en un número de unidades sólo “casi r... Tags: franquicia , franquicias , crecimiento , franchise growth , expansión , adquisición , fusión ...

¿Fracasar en franquicia?: La culpa tiene dos caras

Valoración: 4 , Fecha: 12/08/09

... Why franchise fail and what to do about it?) Como siempre digo en mis cursos de conflictividad la moneda del fracaso como casi todo en franquicia tiene dos caras. La expansión en franquicia es una cuestión de metodo y duro trabajo y no un mercado persa de “aquí te pilló aquí te mato” ( si tienes un cheque), porque si no la cosa acaba de forma desagradable. ...

Brand Marketing & Franchise Recruitment

Valoración: 4 Fecha:

... Posteriormente en el “Taste of franchising” he podido hablar con Liz Dillon de Gray plant Mooty, ( despacho de Minesota que esta creciendo en franquicia una barbaridad) a la que le he arrancado tres artículos al año para la nueva sección del blog que vamos a abrir cuanto antes, ( se llamará “This is America…”), y estoy trabajando con otros abogados y CFE sus artículos para esta... Rondaba por el “taste” también Kurt Ullman que ha hecho una interesantísima Expansión Internacional en “Tasti-d-lite” y hemos recordado lo que nos costó organizar en su dia la Master Franchise International Conference en Barcelona ...

Spanish Franchise Market: There is enough room for everybody?

Valoración: 4 Fecha:

... Despite the amazing figures that each year different consultant companies launch to the market with studies totally different from each other, there is a reasonable doubt if there’s enough room for everybody in the Spanish Franchise market. That is the reason why each sector top list, “the marquee players”, hurry up to fill the free remaining places. I hope so, another option is a bad piece of news for our market). Obviously in this race they have realized how faster is to buy another Franchise Brand than to grow by opening new sales points and recruiting new Franchisees. This option involves the problems every merger or acquisition involves (people, synergies,culture crash…etc…), but it is clearly the right way to achieve their goal. The problem for smallest (10, 20, 30 or 40 units) is that the situation is getting worse and worse, fewer clients and less money for them, and the danger of being caught by the big ones. ...

A Good Franchise relationship begins at the “beginning”

Valoración: 4 Fecha:

... Spanish version ) Satisfaction is related directly with the following equation: Satisfaction = Perception – Expectation Any study of client satisfaction is based on this. So, expectation is critical because it could minimize a good perception. The International Franchise Association recomended their afiliates the following advice to start the conversations with their franchisee prospect: Honest communication: to be focused on two points: Who I am, and what I can do for you in case you are the right person to join our franchise net. Be sure that you communicate the prospect what exactly a franchise is. Make sure you are going to be a team, interdependence is the key. A Good Franchise relationship starts with the Franchise Sales Process, use this advice and extend it to the conversations that follow the first contact and probably everything will be OK.It is a good way to start. ...

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